Course Overview
Social Media, Email Marketing, Search Engine Optimisation, and Search Advertising
Overview
Digital Marketing Strategy
Google Business Profile
Digital Marketing Analytics: Utilising Google Analytics 4, Social Media & Email
Marketing Platforms
Creating Compelling Content with Canva
Practical Element: Engage in hands-on sessions to develop and enhance your
business's digital marketing channels.

This course is designed for individuals who own or work in small to medium-sized businesses
and aspire to expand their knowledge of Digital Marketing tools and harness them for
establishing a robust online presence. Participants should ideally possess basic computer
skills and familiarity with major social media platforms. The course incorporates practical
sessions, offering dedicated time for hands-on marketing activities with expert guidance.