Course Overview
Award(s)
QQI LEVEL 5 AWARD IN DIGITAL MARKETING 5N1364
Course Code:
BP033 | WED 18.45 - 21.45
Fees:
€240
This course is suitable for individuals who wish to gain a qualification in Digital Marketing as well as build an effective online presence. Interested learners could include business people , marketing professionals or anyone managing a corporate website. Ideally learners will have a basic knowledge of computers and be aware of what the main social media platforms and tools are.
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Programme Description
- Social Media overview, email marketing, Search Engine optimisation, pay per click advertising
- Google web analytics and social media sites such as twitter, facebook, linkedin
- Video and mobile marketing, blogging
- Anaysis, development, implementation and control of digital marketing campaigns
- E-tools to include social media marketing, blogs, SEO etc
- Customised digital marketing campaigns and evaluation
- Digital marketing strategy using appropriate e tools
- Monitoring digital marketing campaigns using web analytics, social media etc
- How to create Facebook, twitter and linked in accounts and how to use them effectively for business
